Martha Karua’s political strategy for 2027 includes a major rebranding of her party, Narc Kenya, as part of an effort to appeal to the influential Gen Z voters. On Friday, Karua received official approval for the name change from Anne Nderitu, the Registrar of Political Parties, at the ORPP offices in Lion Place.
Nderitu commended the party for following the proper procedures in line with the Political Parties Act, urging them to foster nationalism and ensure political rights are upheld.
As part of this transformation, Narc Kenya has also unveiled a new logo, color scheme, and slogan. The party’s traditional red and white has been replaced with lilac, white, and purple, with the symbol now featuring a purple rose. The new slogan, “Unite and Liberate,” has replaced the previous “One Kenya, One Nation, One People.”
This shift is seen as part of a broader plan to connect with young voters, many of whom have voiced opposition to the current administration. Karua’s focus is to engage this demographic, particularly in light of the 2027 elections, as young people make up 75% of the population, according to the 2019 census.
The rebranding also signals a generational leadership change within the party, aligning with Karua’s proposal for constitutional amendments, including term limits for party leadership. She also confirmed that the People’s Liberation Party (PLP) would be officially launched next month, intensifying the race for the youth vote.
Karua’s political journey began with Narc Kenya, which she led during her 2013 presidential bid after leaving Kibaki’s government. The name change reflects her commitment to fostering political renewal and strengthening the party’s position for future elections.
